i think the difference is the foundation. tat still does stupid limited stuff (which i love), but has the reds and cabi's, and even the P series to fall back on. viaje has a string of not entirely related seasonals and limiteds (which i have enjoyed, some immensely), but nothing on the regular.
as a corollary, I sell booze. i love when i get to talk bourbon and beer, but it is well crap like kentucky tavern and clear domestic crap like bud miller keystone whatever that keeps the light on and the neighborhood coming back.
why do you think fuente is still rolling, or padron. it ain't the opi and anny's, it's the curly heads and 8-5-8's and the thousands.
if it isn't paying the bills, you don't keep it. business.