It goes without saying that we all enjoy your insight. Steve, you say you don't like (hate) the term "boutique" when referring to a cigar, what term would you use to describe the cigars that most of us call "boutique"?
Funny you should ask this as I have actually been trying to come up with a better word or phrase for a awhile... The problem with "boutique" is that it is used to mean so many things... sometimes a limited edition, sometimes a continually produced, but in limited quantities, sometimes to identify as it being from a smaller lesser known brand owner or factory, sometimes to identify it as an ultra or super premium cigar, or some a combination of any or all the above.
First off, all cigars are limited by the availability of the needed tobaccos, some are limited to a million a year, others to just a few thousand, but ALL are limited - so what is the volume cut off?
In a small factory that produces say 5,000 cigars a day, wouldn't everything be boutique even if it is sub-par? But then again, take a big factory that makes 100K a day, yet they make a particular liga in quantities of just a few hundred or a thousand a day, shouldn't they get to use the moniker of "boutique" for that cigar?
In general, I have WAY WAY more faith in a big factory that does a small batch production as they have far more resources and talent typically than any small factory, so in theory they would actually be typically better "boutique" makers, yet how can anyone consider Altadis or General as boutique?
It is a very confusing phrase to most consumers and me too, yet we all use it - I am just as guilty.
I was recently reading an interview regarding bourbon and the distiller was discussing this very topic and his solution was to start calling it "thoughtfully crafted"... I don't know that this is right either. I mean I know that everything a factory does is thoughtful... I know the Olivas put a lot of effort and thought into their Series V, yet it is pretty good size production.
I do have a term I personally like that encapsulates the intent of the phrase "boutique" but in a more succinct and clearly definable way or at least in what I might do in the future to describe any cigar I might create, regretfully I am unable to share it until my non-compete ends. Legal crap.... <sigh>
So basically, I don't have a better word and that is why I use it too...
Steve