The Open is geared towards the golfing/outdoor community so it was blended with a much lighter profile, the problem is anybody that smokes finds it lacking identity hence why you can find 8 yr old boxes without even batting an eye.
The Petit no.2 was a great concept that just never came full circle. Kind of rush to market and price tag hurt it, for a couple dollars more per stick you can get a full size no.2 so why get a petit.
