Bye Bye General Cigar?

[JuzCallMeDee]

http://www.telegraph.co.uk/news/worldnews/centralamericaandthecaribbean/cuba/11432048/US-supreme-court-sides-with-Cuba-over-cigar-company-standoff-with-US-rival.html

 

[danmdevries]

Interesting.

If it sticks after going through review, wonder if they even have the option for higher appeals or if General will need to change their names...

 

[mwlabel]

Good. It's about damn time they have to stop coasting off the success of other companies.

 

[Tennessee Dave]

This will really be interesting going forward if all of these Cuban cigar brands have to change their name.

 

[SeaGarr]

Dude! I can't wait to see what the new logo will look like! I better buy some American Cohibas for posterity if nothing else. Actually - I really like the blacks.

 

[Mikenice81]

They could just call them Red Dots and keep right on rolling. Most people would know what they are.

It will be more interesting with periphery brands like Fonseca, Partagas, and Hoyo Dr Monterey that don't have the established market recognition.