I think the smaller blog/review sites that get free cigars have a hard time being completely honest. I can imagine there is a fear that if they say they don't like a cigar that the free cigars will stop coming from a manufacturer. And most of these places rely on the free cigars as their review source. They all try to find a nice way to say a shitty cigar was decent. Its seems like a lot of cigars fall between 80 to 90, when really that scale should be 60 to 90 but they are probably afraid of upsetting someone if they rated it a 60ish. It's unfortunate, but I think in this day and age you have to take most things in life with a grain of salt, especially these reviews.
In my experience, I haven't seen much bad tobacco in cigars, but I have smoked a lot of blends that just didn't work for me at all. With that in mind I tend to take that in to consideration when reading a review. I tend to look at guys who have similar tastes as me on BOTL as my point of reference. Guys like @WB
@hdroadglide @BigFoot @L8A and even my boy
@jolietilfire, whom we don't necessarily smoke all the same cigars, I value his take on certain cigars and know how that pertains to me. Those are just a few guys I trust more for my specific preference.
I enjoy cigar talk and reading about cigars, but I also know what I like and what I prefer. I've been curious about certain new cigars based on reviews, comments on blogs/forums/social media or just general buzz/hype, but I think I take a different approach when trying a cigar than I do if we're just enjoying a cigar. At the end of the day I think many of us here are always wanting to see what else is out there and if there is anything new we may like and that search involves a lot of different influences, but you end up digging through a lot of shit to find a little Shinola.