What's new

Cigars International - Package Inserts

caudio51

BoM Nov '05; Mar '06
Rating - 96%
32   1   0
Joined
Mar 24, 2005
Messages
19,935
Location
Jersey
If you guys didn't know, I work for one of the largest privately held direct marketing firms. I thought you all would be interested in some industry insight.

They let people "insert" into their packages when they send out shipments. This is normally found in the envelope with your cigars. In return, that company has to pay CI for that service.

http://www.catamountgroup.net/pdf/Cigars%20PIP 4th quarter creative.pdf

They also have blow in programs that go into their catalog. These are the cards you find inside a catalog that are loose. The ones you have to rip out are called bind-ins.

http://www.catamountgroup.net/pdf/Cigars Intl Blow In.pdf
 
Rating - 100%
234   0   0
Joined
Jan 9, 2006
Messages
9,446
Location
Mid-Atlantic
Thanks Tom. I added my name to the DMA [Direct Marketing Assoc.] "do not mail list" to avoid all the extra stuff in the mail. (Hope this does not hurt your work Tom, so sorry).
 
Top