Yeah, they've been out for a while, and IMO probably a sales gimmick. I wouldn't pay as much as a Behike costs for a pristine condition early-1900's havana cigar.
On a side note, you should start threads related to Cuban cigars in the Habanos forum. It's located just underneath this one when you're looking at the main page. It makes it easier to find old threads and doesn't confuse any of the old guys!!!
TYLER