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Nice to see common sense prevail now and then.A Conyers man has won a two-year legal battle with Wal-Mart, which has demanded he stop making and selling T-shirts, beer steins and other items that sport slogans such as Wal-ocaust and Wal-Qaeda.
U.S. District Judge Timothy C. Batten Sr. rejected Wal-Mart's claims that Charles Smith, a 50-year-old computer store owner who thinks the retailing giant is taking over the world, violated the company's trademark.
The fact that the real Wal-Mart name and marks are strong and recognizable makes it unlikely that a parodyparticularly one that calls to mind the genocide of millions of people, another that evokes the name of a notorious terrorist organization will be confused with Wal-Mart's real products, wrote Batten.
In a meticulously crafted, 87-page order that eviscerated conclusions by Wal-Mart's expert witness, the judge explained that Smith's products qualified as protected noncommercial speech because his goal was to criticize Wal-Mart, not to make a profit from his products. The judge noted that Smith had sold only 62 T-shirts, including 15 to one of Wal-Mart's outside law firms.
Batten also noted that the yellow smiley face that adorns Wal-Mart signs is not entitled to common-law trademark protection, a decision that one of Smith's lawyers said could hurt Wal-Mart in an unrelated, pending trademark action over the right to the sunny symbol of happiness.