Media Usage Forecast 2007

[caudio51]

http://www.targetmarketingmag.com/rss/rss.php?id=48429

Direct Mail delivers the strongest ROI for customer acquisition 32%
E-mail & Direct mail deliver the strongest ROI for customer retention (e-mail 35%, Direct mail 31%)
% of Media Budget, customer acquisition vs. retention, 59% will be spent on retention & 42% on acquisition.
From a straight usage perspective, those channels frequented by the most marketers include, in order: direct mail, e-mail, search engine optimization marketing and outbound telemarketing.

 

[tedski]

What do you call 10,000 direct and email marketers chained together inside a septic tank?

A. A good start
B. Environmentally sound
C. Future fertilizer
D. All of the above

 

[caudio51]

Says the guy who constantly posts email specials in the cigar deals thread

 

[tedski]

I thought that was what the cigar deals thread was for? :dunno: :tongueout

And anyway, you should talk o' mighty post queen.
Tom -> :lady: :king: <- Todd

 

[caudio51]

No I meant the irony between you complaining about direct marketing and your posting of that direct marketing in the deals thread. :grin:

 

[tedski]

Maybe I need more Geritol ... cuz I'm not seeing much irony.