caudio51
BoM Nov '05; Mar '06
So I would call myself a beer geek and mainly drink craft beers other than my macro brews for beer pong (beruit).
My buddy bought Miller Chill this weekend and it's actually really good. I compare it to a Corona but better and no worrying with limes.
http://beeradvocate.com/news/stories_read/f-1027666
My buddy bought Miller Chill this weekend and it's actually really good. I compare it to a Corona but better and no worrying with limes.
http://beeradvocate.com/news/stories_read/f-1027666
Miller Chill To Be Launched Nationally
Beer News posted by Jason / 06-12-2007
MILWAUKEE (June 12, 2007) Miller Brewing Companys newest product, Miller Chill, launches nationally throughout this month after a highly successful spring test market. Miller Chill, an American take on the popular Mexican chelada, is the only light beer brewed with a hint of lime and a pinch of salt to provide a truly refreshing beer experience.
Nothing sells a beer like the beer itself, said Millers chief marketing officer, Randy Ransom. Once consumers get their first taste of Miller Chill, they will definitely be coming back for more of this unique, crisp beverage. Miller Chill is a light beer unlike any other, offering American beer drinkers a distinctive twist on refreshment.
Miller Chill is the perfect alternative for legal-drinking-age consumers interested in a twist on the typical light beer, with the lime adding crispness and the salt making Miller Chill smoother than an ordinary beer. The product is available wherever beer is sold and comes in 6- and 12-packs of 12-ounce bottles. Miller Chill was introduced into the test markets Arizona, Florida, New Mexico, San Diego and Texas in early March.
The Milwaukee-based brewers newest brand is yet another example of the fast-growing Latinization of American culture, a trend evident in everything from food to music to media. Not only is the U.S. Hispanic population continuing to grow rapidly, but Latin culture is having a significant influence on the attitudes and behaviors of general market consumers.
Miller Chill is a celebration and fusion of two wonderful cultures, great light beer from America and the chelada-style from Mexico, said Ransom. In its first two months of testing, more than half of the consumers who tried Miller Chill purchased the product again. Thats a great indication of the brands appeal. The high sales and positive feedback that the brand has already received further supports the transculturalism trend that we recognized and embraced. In fact, in just five test markets, Miller Chill has already grown as big as Michelob Ultra Amber is nationally.
The foundation of a Mexican chelada which loosely translates as cold one is beer, lime, salt and ice. Cheladas are especially popular at Mexican resorts, with evidence pointing to enjoyment of cheladas in Guadalajara as far back as the 1960s.
Miller Chill has 110 calories per 12 ounce serving, 6.5 grams of carbohydrates and 4.2 percent alcohol by volume.