I ended up buying two sticks, which made me feel good when I saw them for $35 at a different B&M. I told the B&M that was charging $20 about how competitors pricing was $30-$35, so he could raise his prices lightly. He only gets one box, so I don't want to see people who hunt through every store take advantage of his price on that one cigar, and never come back after that. He said he'll raise it only a little bit. If I was a B&M owner Fuentes MSRP would frustrate me as the marketplace values and sells them at higher prices.