It may be cause you like spiced rum. After a couple bad experiences with Capt Morgans I stay far away lolalthough zaya is great, and ron zacapa is nice, one of my favorite go-to's is Brinley's spiced rum. it's 20$ and i'd take it over zacapa any day. it might just be me, but i've grown an affinity towards this brand. i truly like it, especially over ice. at the price point, i have yet to find something better.