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From CigarCyclopedia.com....
ONE-ON-ONE WITH TATUAJE'S PETE JOHNSON, part 1
Los Angeles, September 2, 2010 On a nondescript block of Sunset Boulevard in midtown Los Angeles sits a storefront where the front door is usually not only closed, but locked. But behind that door is the headquarters of Tatuaje Cigars, one of the hottest boutique brands in America.
But looking back at the cigar trade in 2003, there was nothing in the air that would project Pete Johnson and his Tatuaje brand to the near-cult status it enjoys today. At the time, Johnson was running the retail arm of the Grand Havana Room in Beverly Hills, operating the clubs tiny cigar-selling storefront on Canon Drive, while the lounge itself was upstairs.
Armed with an idea and finding, almost by accident, a recent U.S. immigrant from Cuba (via Nicaragua) named Pepin Garcia who was willing to create a new blend for him, Johnson created Tatuaje in 2003 and was able to place it with some friends who were also fellow retailers across the country. "My friends took a chance," he said during a relaxed interview at his office/warehouse. "They knew me, and they believed that I kind of new a little bit about what I was doing, and I said, 'lets try it.'
The rest of the article
ONE-ON-ONE WITH TATUAJE'S PETE JOHNSON, part 1
Los Angeles, September 2, 2010 On a nondescript block of Sunset Boulevard in midtown Los Angeles sits a storefront where the front door is usually not only closed, but locked. But behind that door is the headquarters of Tatuaje Cigars, one of the hottest boutique brands in America.
But looking back at the cigar trade in 2003, there was nothing in the air that would project Pete Johnson and his Tatuaje brand to the near-cult status it enjoys today. At the time, Johnson was running the retail arm of the Grand Havana Room in Beverly Hills, operating the clubs tiny cigar-selling storefront on Canon Drive, while the lounge itself was upstairs.
Armed with an idea and finding, almost by accident, a recent U.S. immigrant from Cuba (via Nicaragua) named Pepin Garcia who was willing to create a new blend for him, Johnson created Tatuaje in 2003 and was able to place it with some friends who were also fellow retailers across the country. "My friends took a chance," he said during a relaxed interview at his office/warehouse. "They knew me, and they believed that I kind of new a little bit about what I was doing, and I said, 'lets try it.'
The rest of the article
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