Sounds like a good idea, but the tickets are a little pricey for me. At the same time, if I was really rich or my company paid for it I would fly with them. Do you think this might be a new trend? I doubt it, but thought I would ask anyways.
http://www.washingtonpost.com/wp-dyn/content/article/2007/07/24/AR2007072402355_pf.html
http://www.washingtonpost.com/wp-dyn/content/article/2007/07/24/AR2007072402355_pf.html