caudio51
BoM Nov '05; Mar '06
Wal-Mart has announced that they will soon be offering customers a new discount item: Wal-Mart's own brand of wine. The world's
largest retail chain is teaming up with Ernest & Julio Gallo Winery of California, to produce the spirits at an affordable
price, in the $2-5 range. Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts,
but "there is a market for cheap wine among Federal,State,County,and City employees and others," said Kathy Micken, director of marketing. She continued,
"But the right name is important."
Customer surveys were conducted to determine the most attractive
name for the Wal-Mart brand. The top surveyed names in popularity
are:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations
And the number 1 name for Wal-Mart Wine! ...
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either
white meat (Possum), or red meat (Squirrel).
largest retail chain is teaming up with Ernest & Julio Gallo Winery of California, to produce the spirits at an affordable
price, in the $2-5 range. Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts,
but "there is a market for cheap wine among Federal,State,County,and City employees and others," said Kathy Micken, director of marketing. She continued,
"But the right name is important."
Customer surveys were conducted to determine the most attractive
name for the Wal-Mart brand. The top surveyed names in popularity
are:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations
And the number 1 name for Wal-Mart Wine! ...
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either
white meat (Possum), or red meat (Squirrel).