The thing I think is so funny is that most of the things that people slam Rocky for (over-hyped stuff, tons of lines, tons of exclusives, whoring out to online retailers) can be said of Don Pepin Garcia as well. But since more people here on BOTL seem to like Pepin's stuff, nobody slams him for that.
It's just a popularity contest. In some circles, people like Rocky's and slam Pepin's for "all tasting the same" and being "pepper bombs" and what not. In other circles they slam Rocky. You see the same with plenty of other debates, like the CC vs NC nonsense.
Human beings have many inherent flaws in their nature. One of these is the need to look good/cool/better than others. One of the easiest ways to make yourself better is to push someone else down a notch. Some might call this juvenile, but in my experience this is something that most people continue to do well into old age. Most of the "those sticks suck, my sticks are awesome!" stuff boils down to this, even if it starts with a genuine like/dislike of the cigars themselves.
