I know a lot of us hate this decision (I know I do)... but business is business... and the guys on this board are probably NOT your average cigar consumer - we're the fringe extremists.
If I sold 29 different brands of shoes (go ahead and count the HSA brands right now)... and one of them didn't sell all that well, I'd probably try to refocus my shoe making efforts on products that sold better (especially in times of greater economic hardship)... MAYBE while I try to revamp that one brand into something I think might go over better with the shoe community, as a whole. That's just business.