Wow, I wondered why this thread was getting so long, people love to always put their .02 in. So, here's mine. Why the tin? Why not wrap in paper like Origen? I'm sure it is marketing, as to differentiate, and thus charge more. Are these going to be bundled and sold in cabs of 50 like, say the Tatuaje petite cazadores reserva? And, if so, would they still be $300?
Fair question... and yes it does increase the cost. ALL packaging does...
When we create a package for a product, we try to accomplish three basic goals:
1) Protect the product for International Shipping.
2) Make the product eye catching - there are so many cigars in any cigar store, trying to stand out in some way is important in order for customers to see it.
3) Convey visually the type of experience the cigar smoker will enjoy when they smoke the product.
All of these elements are critical to good packaging imo.
I know somefolks will say, "screw that - just put them in a bundle and sell 'em for less!", the sad fact is while it sounds good, it simply does not work.
If this actually worked, we would love to be able to do this because packaging is a total pain in the ass.
We are cigar makers, not printers, not box makers, not aluminum extruders... I would love to be able to just sell bundles, but the reality is MOST customers would never buy them and they certainly wouldn't pay fair market value for cigars packed in a bundle.
The ONLY time you can get away with such simple packaging is when it is in keeping with the Brand's style such as MUWAT or if the brand is uber-established and desired like when we throw Liga Privada UF-4s in a limited-release bundle. But trust me, if we had a lot of UF-4s and we always bundled them it would eventually diminish the cigar's worth in the eye of most consumers.
So whether we like it, you like it, our Mom's like it... packaging is key part of the business.
This is true for all consumer products, but in the case of handmade cigars it is double true because Cigar Packaging has always been an art form in itself. Even a jaded bastard like myself loves to open a beautifully designed cigar box, marvel at the vistas, look at the details in the rings - it just wouldn't be the same ripping the zip strip on a plastic bundle of nude cigars...
One more thing in the case of Papas Fritas packaging, the 4-ct tin was design to fit perfect in a shirt or coat pocket as I see it as a potential cigar of choice for the hardcore cigar guy like myself who wants a lot of flavor but in moments where you don't have the time or place to spark up a $12 Liga Privada - so the packaging was designed with this "to go" aspect.
I can only imagine the debate this will spark... <snicker>
BR,
Steve Saka
CEO, Drew Estate