It's all about Advertising/Marketing and these people know their craft. Is it deceiving....yeah. Do a lot of Vendors participate in this practice...yeah. Why do they do it...because they can and they do it so they can use a visual to bring uneducated consumers who think they are purchasing product that is the same as the higher brand. What is a consumer to do? Educate yourself so you don't get taken in by unscrupulous marketing or advertising. Knowledge is power.