Ordered the sampler; had to try these. Normally I prefer generic beer to craft beer, but for this experiment, I'll be making a few trips to the local liquor store. First impressions so far:
The Triple Belgium is OK, but kinda mild and doesn't stand up to the New Belgium Trippel. Switched to Nattys about halfway through the smoke, and it became a more balanced pairing. Smoked well and stayed lit, which was nice - I'm a slow smoker and often find myself re-lighting my smokes, but not so much of an issue with these. Definitely mild by DE standards though, which is not bad, but in my mind it's no match for a Trippel. I'm going to have to try this with a non-trippel Belgian beer such as Hoegaarden next time. Or maybe coffee...
The American IPA - First impression is that this is very similar to the Triple Belgium. Paired with a Founders All Day IPA, and WOW! When it comes to craft beers, an IPA is usually at the bottom of my favorite's list, but this one is pretty easy drinking. Also, the smoke seems to pair well with the beer - much more so than was the case with the Triple Belgium. Still not an overly powerful smoke, but the flavors are matching up pretty well and the mellowness of the smoke does a good job of countering the hoppiness of the beer. Not sure if I'd want to go with a really bitter IPA though, as I don't think the smoke has the strength to match - but this is a much more balanced pairing than my first experience. As with the Triple Belgium, I could see this going well with other drinks, too.
As for the pipe tobacco in the smokes - I'm not a pipe guy so it's hard to say, but the biggest thing I've noticed so far is that the sticks have a nice pre-light aroma to them. Think of how an Acid smells before you light it, but much more subtle, a bit sweet but more... floral, perhaps?
It seems to me that pairing these with the craft beers that they're intended for might be an endeavor best suited for guys who really like craft beer - but they're decent smokes in their own right and you don't have to be a beer snob to enjoy them. I'm going to try the other 3 with said craft beers and I'll post up here, but after that, I'll just smoke the rest with whatever seems right at the time instead of focusing on the intended pairings. Can't wait to try these with coffee, and I think they're going to be a good reliable go-to smoke when I want something smooth and mellow.