I get the MAP, a lot of metal detector dealers use this as the advertised price, then state "call me for a better deal". I made the above statement based on the advertised on-line prices, but I also understand the discounts. The B&M i deal with will discount boxes 20-30% depending on brand, but will charge full price per stick if buying loose. My point was, you're paying for the box no matter how you buy your cigars, it's built into the price of the stick, whether you buy one or 20 cigars. And in this day and age, I would imagine the cost to produce most cigar boxes is minimal with modern printing and manufacturing machinery available today, not to mention the cost of producing that box is a at least a partial tax write off. I get what you're saying, but to answer the OP's question, I believe eliminating the box will shave little off the price of the cigars. It marketing, protection, and advertising for the maker. And to reinforce your point, you are going to pay less per stick by buying the box rather that a 5-pack in this type of setting, so the cost of the box itself is irrelevant.