McDonald's is nothing to laugh about and their premium coffee IS taking market share away from Starbucks. Consumers will flock to McDonalds since they think the coffee is better and they get it for a cheaper price.Apparently they are concerned that McDonald's - yes, McDonald's - is honing in on their market. There was a blurb on MSNBC about this last week.
Personally, I go out of my way to avoid Starbucks. The coffee is mediocre at best, and the price is very high. If possible, I recommend supporting smaller, local shops.
Just my 2 cents ... :noemotion
Maybe they're simply not wearing enough flair?:scratchheSo this 3 1/2 hour training of baristas to "pull the perfect shot"...is to what? push the button with more flare?
I noticed that they switched to those super auto machines when I went in with a co-worker (I don't normally go to Starbucks) and I just shook my head in amazement. I couldn't believe they had them. Ugh.Uh, unless I'm wrong.... didn't Starbucks go to super automatic espresso machines recently (within the past year or so)? So this 3 1/2 hour training of baristas to "pull the perfect shot"...is to what? push the button with more flare? They made a big mistake by installing super autos in all of their locations and eliminating in store grinding in a lot of them. Wonder if this will help.....
They should offer the $50 AND $100 DOLLAR CUP OF COFFEE INSTEAD!Maybe they're simply not wearing enough flair?:scratchhe
Actually, I think that *$'s going against McD's is foolish on their part. I think they'd be smarter to separate themselves from the fast food image rather than emulate it with things like their $1 coffee idea they're floating out in Seattle.