From what I heard, the sales guys told I presume Carlito and upper brass that they needed to cut loose with more regular production stuff and not just the Prometheus/ultra rare/expensive stuff. They're no dummies, they can see what's going on.
Thus, you get extra shipments of Anejos, 858 rosados, 858 sungrowns, the new Rosarios (Magnum R's), and three new sizes of Opus.
By the way, if anyone snags a box of Opus Sharks I've got a mountain of cash and cigars for you! I'd love to find a box of those.