I think it is about how it is marketed and how it is used. I will bet that 95% of all of us Tat whores looked at a Flor De Lis before Tats and said...well...that is somewhat cool. But when you throw it on a cigar, T-shirt, ashtray, lighter, etc...we are all drooling from the mouth and dropping our next paycheck on it! Pete...you got a way with a art...whither it is the actual item or the just the packaging to it! I have a feeling the new design will be on all of our Christmas lists next year!
So the only question now...when do the new t-shirts start rolling out!