The key difference that I see between what you mentioned there Brooks, and what I see that Pete has done (and this is all just one guys opinion, so take it FWIW)......is Pete has been able to target younger smokers (20-35 year olds). Whether through his branding, or his Monster releases, or what have you....I think THAT's what Ben is referring to, and certainly what I was relating to. Just more, crazy young bastids out there, throwing around testosterone....LOL!
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