It's ok, probably around 88-90 I would I guess. To say they only rate the sticks that advertise in their magazine highest is probably BS as it's done under a blind review system and only 1 guy knows 100% which each stick is. Obviously there are certain sticks that you will know just by looking at what it is, but for the majority I don't think that is true. Just like any other person putting out reviews, it is based on their specific palette which may or may not be similar to yours, etc. Basically I could careless what any reviewers score is for a stick as it's pretty much useless information. The only thing useful from a review is the pictures, size, MSRP, and tobacco break down IMO.