From cigarbrief.com " The Zulu Zulu’s blend history is an interesting one, in that it is a special blend of George Rico. Anyone who has had the good pleasure of spending time with George has often seen him pull his own specially blended cigar out for himself, and some times a lucky guest gets to enjoy one. George loves his blend and has decided to grace us with a special treat in the Zulu Zulu. So what can we say about the Zulu Zulu? Well, it has an Ecuadorian Connecticut wrapper and will come in a lancero vitola."
I have smoked one of George's personal lancero before and if this is in fact the case then I can see why they would use all the gimmicks to try and sell it.