I think it has a lot to do with marketing to new smokers. Speaking from my experience, I used to smoke these 6x60 when I started out. I thought the bigger the cigar the more "bang for your buck". Why buy a 6x48 for $4 when you can get a 6x60 for $4.50? Bigger cigar = more tobacco = better buy. Also, the big cigar sets fits into a preconceived notion of what a "manly" cigar should look like as opposed to a lancero or lonsdale.
It wasn't until I started to learn about cigars and the finer points of blending, fillers, and wrappers that I started to appreciate "smaller" cigars.
It wasn't until I started to learn about cigars and the finer points of blending, fillers, and wrappers that I started to appreciate "smaller" cigars.