You may be right, but they still have to show that they are trying to protect their brand. Whether they are right or wrong, they have to do it or risk losing "CIGARFEST" to anyone who wants to use it.As I put in my introduction thread, I am the producer of this event. Trademark law does not apply to descriptive words, which our title is, it's a fest, in the midwest, with cigars. We consulted several trademark attorneys regarding this matter, and they all told me we would win, that Midwest Cigar Fest in no way infringes on ther trademark of CIGARFEST. We however, don't have an extra $10,000 to defend ourselves in federal court.
I bet a good amount of the cease and desist letters that companies send out have no merit, but they have to send them or else their brand may enter the public domain and they lose all rights to it (even if somebody actually infringes upon it).
Like I said, US trademark/copyright law has very little to do with actual right/wrong or fairness.