I can honestly say that I've never seen anyone troll a shop before. That would be a first for me. As far as full MSRP on black honeys goes though, how many places offered discounts? SBC did but they sold out in what...all of 2 seconds? SBC isn't even a realistic option for most people on this kind of stuff as you have to be on it immediately when the email goes out or you're SOL. On the opposite end of that spectrum I know there were plenty of shops charging over MSRP too. Plus I heard the fine folks down at CE Tobacco offered an amazing promotion on Black Honey that no one else did, and it really sweetened the pot.