I live in a weird place between like and dislike of DE. I can't chase Liga anymore just like I don't watch hype beast for shoes anymore. It's just too ridiculous. I just had my first Norteno Corona and was actually very impressed with it, which hasn't happened for me with a DE product since the L40 (the HE Lance was also pretty good to be fair).
With all that said, I'm not terribly surprised he chose to go this route. If it wasn't Eminem it would be someone else. I don't see this as pandering to a youth audience per say, I mean the guy is in his forties, but I don't really like the whole concept just like I don't need a celebrity to sell me a Lincoln or skin care products. Much more common practice in Europe than here, but it still always feels slimey to me.
If the cigar was something special in that it's blend was significantly different or if these were being made for a private event, then maybe I'd feel differently. I didn't need 50s name on the bottle to make me try and like grape vitamin water, I didn't need Wayne to sell me mountain dew, and I don't need Em to sell me a cigar. The only thing I am still waiting on is Wu Tang financial... I need to diversify my bonds...