We're starting a new company that I'll be heading up. It's a window replacement business that will be selling and installing the Infinity window from Marvin.
We know all the what, where and how the business will be set up and run but the hard part is coming up with a good name. We will be a straight-shooting, no nonsense, no gimmick outfit. Many of these type of companies are like car dealers with the gimmicks their tinmen come up with and we want to seperate ourselves from that crowd.
I had one picked out but it turns out that it's already in use in the local market.
What I'm looking for is something that is short (few syllables), easy for customers to remember and implies/instills confidence in our ability. It needs to speak about the company itself as we cannot use the product in our name. In light of that I'm trying to stay away from names like Endurance Windows because that sounds like a product. I also don't like tacky or cutesy names like Window Overhaulers, We Do Windows or Wintopia.
To give you an idea of what I feel would be a good one, the name I came up with was WindowSmith. It's got the short, sweet, easy to remember elements and puts me in mind of focused craftsmanship (blacksmith, goldsmith, silversmith) and old time experience and ability.
Think about your own home and having a salesman call on you to give you a price for replacing your windows. What kind of name would appeal to you?
If someone can come up with a name that I can feel good about and sell to the partners there'll be a nice cigar reward coming your way!
We know all the what, where and how the business will be set up and run but the hard part is coming up with a good name. We will be a straight-shooting, no nonsense, no gimmick outfit. Many of these type of companies are like car dealers with the gimmicks their tinmen come up with and we want to seperate ourselves from that crowd.
I had one picked out but it turns out that it's already in use in the local market.
What I'm looking for is something that is short (few syllables), easy for customers to remember and implies/instills confidence in our ability. It needs to speak about the company itself as we cannot use the product in our name. In light of that I'm trying to stay away from names like Endurance Windows because that sounds like a product. I also don't like tacky or cutesy names like Window Overhaulers, We Do Windows or Wintopia.
To give you an idea of what I feel would be a good one, the name I came up with was WindowSmith. It's got the short, sweet, easy to remember elements and puts me in mind of focused craftsmanship (blacksmith, goldsmith, silversmith) and old time experience and ability.
Think about your own home and having a salesman call on you to give you a price for replacing your windows. What kind of name would appeal to you?
If someone can come up with a name that I can feel good about and sell to the partners there'll be a nice cigar reward coming your way!
