sidebar: Regretfully I think a lot of these smaller brand owners that are experiencing current success are going to be in for quite a shock. There is nothing worse imo than being "hot", the flavor of the day, trendy, whatever you want to call it... In general, as a group us handmade cigar smokers are rather fickle lot, compared to most consumers bases we by nature tend to be more demanding and critical, plus loudly opinionated.. In the end you must earn market share day in and day out with consistent, quality product... these meteoric rises seldom can maintain the burn rate required as most of these people let the short-earned success get ahead of themselves by trying to capitalize on the opportunity far far too aggressively. Longterm success in the handmade cigars business requires patience and a steadfast approach.
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