Few things really. A few of my golf buddies smoke them on the course.
Secondly, my brother in law bought me some hand roll cigars he picked up at the "Cigar Factory" in New Orleans (they are called Plantation Reserve, Vieux Carre, and Tres Hermanos). Haven't tried them yet, but looking forward to it.
Thirdly, I have a little bit of an obsessive compulsive combined with ADHD personality. I tend to totally immerse myself in my hobbies (golf, poker, woodworking, etc) until I have a decent skill or knowledge in the area (OCD tendancy) then I move onto something else (ADHD) Cigars just interest me.