Joel, I appreciate your passion for this topic, but as someone in marketing in the cigar industry, I can tell you that only the big guys shoot images and many of them it's like pulling teeth to get them from them. I see more companies without images or any type of marketing than I see that have it. That job lies on guys like me who have a plate full as is. We shoot box images and use that same image for 5 packs as well. We don't sell singles so I can't speak on what every one else does. But our site clearly state whether it's a box or 5 pack, we also don't do auctions.
Most sites have some type of disclaimer aka CYA and at some point the consumer has to pay attention when they buy. You couple that with good Customer Service and at the end of the day every one is happy. End of story