It is not really price gouging but i certainly understand the sentiment. A retailer with an official Opus account with Fuente cannot sell above MSRP or the risk losing their Opus account. 99% of the Retailers you see with the huge markups have bought their Opus at straight retail and are marking them up from there. I know it is frustrating, but I say if it is in demand and people are willing to pay the high prices then so be it. It is a free market. I would say the beef should be with whomever is selling their Opus to resellers rather than giving their customers a shot at buying them at MSRP.