So an online retailer has an obvious issue with his site, and cigars that you know damn well don't sell for $45 a box are showing up at that price. Do you take advantage and snatch them up? Or do you try to alert them to the problems?
Since I had never ordered the cigars in the original post, I had no idea, as you state, "you know damn well don't sell for $45"
I have seen sales like this before. As others noted some prices seemed low, others high. During my smoking career, I have picked up many boxes at times 70-90% off what the MSRP is.
Kudos to the retailer for honoring the mistake, but I really wish you wouldn't, it only encourages this type of behavior. Also, I hate to see a retailer have to honor the prices only to avoid a totally unwarranted backlash if they don't.
I call BS! The only behavior it should encourage is people to make sure anyone in the chain check and double check what is going on.
I was a GM of a store once and corporate had some printed material made nationally that was incorrect. Instead of saying, Buy One, Get One Free, it just said Get One Free. You know what, we honored it. Not really sure what kind of behavior it encouraged, as you say. But I tell you what it did, we told these people our error and that we were going to make good, it earned these people as customers for life. It gave me the chance to make myself know to them. Mistakes happen, you deal with it and move on.
I think it is all perspective. It is easy to say what to do when you are sitting on the sidelines. It was a fortunate opportunity to those that got involved and to those that did not, many said last night that they were sorry they missed out on the good deals.
I really do hope people think about this and reconsider the orders they placed.
Cause if they don't they are a bad person?
I said the same thing to a particular credit card company (please reconsider) I had made a "mistake" and my bill got lost in my move and did not get paid. I tried explaining that I had no intention of not paying, it just got lost. So, never a late payment before, I am stuck with the fee and the subsequent rate increase. Yeah, they didn't reconsider.
As noted, it is a mistake on my part, deal with it, pay it off, destroy that card and never use that company again.