Just throwing this out there; could ANARCHY possibly be an acronym for something?
http://www.stogieguys.com/2010/07/07212010-stogie-exclusive-cigar-trademark-secrets-revealed.html?utm_source=twitterfeed&utm_medium=twitterTatuaje Anarchy — A search of recently registered trademarks reveals that the West Palm Beach-based retailer Smoke Inn (which carries a full assortment of Tatuaje smokes) registered “Anarchy” for use with cigars in February of this year, just before the Tatuaje Anarchy site first appeared. So, it seems, the mysterious anarchist has been revealed.