unfortunately we are driven by brand recognition (mainstream) among other things. No mater how good or bad the cigar is, some folks want to be seen smoking certain brands as status symbol.
I agree and disagree. Some people want to be seen smoking certain brands so they can associate themselves as being some kind of authority or because that seems to be what everyone else is smoking. There's also fanboys out there that only smoke this because it's the best and everything else is sub-par. That's their problem. I don't think that by labelling yourself as a boutique or ultra-boutique or producing super rare or ultra high end products is doing anything but perpetuating that to some degree. I smoke cigars because I like cigars. And ultimately I smoke cigars I like to smoke, so I may like stuff other people don't and I might hate what other people really like. Everyone's tastes are different. Those brands that have recognition got that recognition for a reason. That reason is that people like what they have to offer.
We are also driven by "ratings" which are political and overrated...however we will continue to deliver a great product.
I think a lot of people here would agree with you about ratings. Especially when the CA list comes out. And cigars isn't the only hobby that ratings is an issue for. Beer too has problems with trying to assign a number to something as personal and subjective as taste. I don't know how many "Top (insert any number you'd like, but it's usually 5 or 10) Beers of (the month, year, decade, all time, etc)" I've seen. Usually I haven't even been able to try them all or if I've tried a good deal of them and don't agree with some because they weren't my thing. The same with cigars. I'll see a certain cigar will have a 93 rating by such and such magazine. So what. If it seems like it's something I'd like I'll get around to trying it.
I can appreciate the topic if boutique vs mass produced cigars however this seems to be an advertisement from a cigar company to Botl, which I think should be reserved for the sponsors since they pay to have that right. Now some are going to say Jd and Pete post here how is that different, the difference is they are not advertising their cigars.
Agreed.
Dan