So I go to about an event a month. These are mostly DE events, however i went to fuente mania and the tat/DPG event both at holts.
For me its a chance to speak with people in the business and go to different shops, and mingle with a like minded crowd. Each event i go to i drop coin based on recommendations or what the guest of honor is smoking (like Willy Herrara, Pete, Don carlos). IT also helps build a report with the local sales reps who obviously hook you up (pre-release stuff, ect..) .
For me the nicest place to relax is holts and anthony is a good dude. Hotls being in the heart of philly attracts a wide range of crowd that i can just sit back smoke my cigar and listen to their stories (like adult story time for me). Most of these events are catered with food and sometimes spirits, so this typically negates what i would end up paying in tax and the night costs the same as if i bought those cigars on the web.
The swag is just added bonus and the shirts or hats i rock on the weekends or to specific events, where appropriate.
To whomever wanted to know what swag someone like me is looking for besides free cigars; posters or wall art to give out or raffle would be nice since I'm in the market to decorate the walls of my cigar/scotch room.