^^ What Bob said!flavor is it. probably 90%. strong or mild, it is the flavor that keeps you coming back for more. i would lump contstruction and burn together, as a well constructed cigar should burn well. i have put up with issues with both of these if the flavor is good. appearance is minimal, although i will be drawn to a cigar that looks a certain way. however, if the flavor is spot on, i could care less how it looks. price is relative, so i'd divide the other factors evenly with the remaining 10%.