Failures or downsides trending cigars,
Gurkhas were hot (although I never understood the fanboy mentality of them) and now aren't. I think took much money was spent on the packaging instead of the blends and developing a cigar line that had staying power.
I'll be nice about RP, as I'm not a fan of his cigars. But, he is way on the downside of his ride, RP does know about marketing, but his full lines lack the complexity that cigar smokers want now,
Torano. Loved their lines until about a year before they sold out.
Cao, the marketing company that made cigars, I was never a fan, but they did make some cigars that people loved.
I could keep going about the failures and downswings, but I won't. You get the picture.
Cigar smokers today are aware of their pallates, know what strengths they like, but still engage in getting into buying the "hottest cigars" just because they are hard to obtain. Some cigars are overpriced, when you get to the fact that it's a bunch of leaves that will turn into ash. Yes, I'm oversimplifying it, but it's true. Some manufacturers think that If they make limited edition cigars all the time, they will keep their brands going, but that is not the case, one of those company's, Viaje, Constantly releases limited cigars to keep a buzz. Although I'm not a fan of their cigars, folks go nuts over them and say that the cigars are well made with great complex flavors.
manufactures like Padron, Fuente, AJ Fernandez, Litto, Pete, DE and others keep their staying power by making great quality cigars with the blends that enthusiasts enjoy. There are not changes in their essential lines or tweaks on these blends, Unfortunately, marketing is a part of the industry and is what keeps cigar companies in the "news" if you will. Often times, marketing is what causes the downswing of a company though, market th cigar wrong and no one wants it, creating too many limited edition cigars is also a brand killer imho,
Guys like Jon Huber and Sam Leccia, both with long cigar backgrounds and both ventured out on their own, keep the mainstay manufacturers on their toes by creating cigars that people want to smoke, which is why I say we are in the 3rd cigar boom. We also have an increase in small batch blend companies that are making cigars that people love to smoke,
Add now into the equation that the Cuban embargo appears to be ending and free trade with Cuban tobacco companies will be coming. You will now have Cuban tobacco blended with other tobacco from various countries to make a new blend, if You don't think some manufacturers are not already trying this, I bet you are mistaken. But just like all tobacco, it's not the leaf itself that makes the cigar great, it's the blend and construction that does, will cigar prices go up? Probably. Will some companies fail? Yep. Will their be lots of lawsuits over cigar names and companies? You better believe it, The attorneys are the ones that are going to get mega rich behind the embargo being lifted.
It all comes down to this though, smoke what You like. After all, it's your flavor profile that is important. It's your money, so spend it like you want to, although be fiscally prudent too. Don't take someone's word that a cigar is bad, try it yourself and come to your own conclusion.