It's interesting to see Tatuaje even being compared w/ the Padron's and the Fuente's. Pete Johnson is the name behind the product. If anything, you should be comparing the Garcia family, IMO. Pete isn't responsible for QC, they are not HIS factories, he is the genius behind the brand, not the engineer.
As far as Pete offering a $25 to the market goes, more power to him. Why not try to cover all price points? It's a business, who doesn't try to make what they can out of it? Especially if you're as passionate about cigars as Pete is... it's just a dream come true for him, and he's sulking in it, as are we since we get to enjoy his creations. More public attention you have the easier it is to mess up, no one is perfect. No one said you HAVE to buy the cigar for $25. It's competition, friendly competition, the cigar industry is like one big brotherhood.