Same sticks, different bands/boxes. This was the deal with Rocky. Rocky handles distribution of the brand now, which means he does his own packaging, shipping, and marketing, etc. I think Pepin ships Rocky the cigars and he does the rest.
That's part of the reason these cigars are able to be cheaper now ... Rocky Patel is so huge now that they can do everything cheaper.
Personally, I think the boxes look just fine, though I liked the old bands better (I'm sure they were more expensive, though). That said, bands are not a big deal at all when you know the cigars are good!