Yep, that's the shit people unknowingly buy!?!
Just so happens last night at my B&M, a friend gave another friend a fake Behike 52 (as a joke) and asked him to smoke the great cigar that night. I was pretty surprised the guy even gave it to him and asked him to smoke it, but it wasn't my place to say anything. The person smoking it lit it up and said the first puff was great. We were surprised and then the guy giving it came clean and told him the story of it being fake.
I then chirped in saying I was surprised he let him light it up and that I wouldn't smoke any fakes not knowing what's inside. The smoker then let it go out and cut it open. Surprisingly it was all long-filler, but pretty brittle. It seemed like it was okay tobacco and no crap... but still, you have no idea what that "tobacco" really could be.