Too low on the price can give the impression that the cigar is of lesser quality. Most human logic is that a $5 cigar simply can't be in the same league as an $8-14 cigar. However, if you look at the price as it leaves the rolling table and is sold to a distributor pays import fees and who then marks up the price for profit and then sells it to the local cigar shop who marks it up again. That $8-14 retail cigar began it's journey at less than $5 per cigar.