FOLLOW-UP question:
Since most of us spend most of our $ online, and most of us want to support our local B&Ms... what can a B&M do to get more money out of cheapskate aficionados like us, that isn't going to adversely affect their other core business (the non-aficionado) and isn't going to cost them the arm and a leg that they probably don't have, in additional capital investment?
For me, I would love to see my go-to B&M rotate stock some more, have an area for new product, so I can be surprised once in a while when I go through the walk-in. No B&M can carry everything (except maybe Corona), but man do I get tired of sifting through the walk-in at a store I go to 5 days a week, trying to find something that I actually want to smoke, knowing that I am paying a 50% premium to do so.
The main B&M I go to has a retro discount. For every $50 you buy they give you a cut poker chip worth $5. You can collect and use as many as you want.
The downside is that I don't buy in bulk there. I may buy a couple of sticks at a time, but usually that is one to smoke there and one or two to take home to try. Not very often do I spend $50 at a time and it has to be all in one purchase. It's great for the guys buying a couple boxes a month, but for your 3-5 cigars a week guy like me, it's nonsense.
There are very few cigar tastings and herfs at our local stores as well. I've asked three different stores and they might have a distributor twice a year. Personally, I'd advertise a weekly (or more often) cigar meetup. Provide water and soda (adult if legal in your area) and host a discussion. Charge like $10 bucks that comes with your cigar, snacks, and drinks and then maybe 10% off what you buy that night (or more if the distributors kick in and give free stuff as a promotion).
Heck, you could get really into it and do like a mild/medium night and a full body night. That or just announce on Facebook or your website what you will sampling that night. Or hell, do a brand name and offer a pick to the participant so that inexperienced will mingle more with your old chimneys. So like do a CAO night and offer three or four sticks to choose from.
If you wanted to do a premium night, host it once a month or something. Like, "next Friday we're doing Opus X and Johnny Walker Gold for $25." Give the guys (and gals) a heads up.
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