...and this exactly is the name of the game...or what SHOULD be the name of the game...for B&Ms. They face tough competition from on-line sources, so their atmosphere and customer service MUST be superlative in order to overcome that. This doesn't happen locally here...one of our local B&Ms doesn't bother to keep the humidor stocked...the other that I've used has charged me outrageous prices slyly, and another has a great stock, but VERY cramped humidor, and if you don't buy enough sticks to satisfy the owner, he lets you know it, so for me, I just prefer to buy online. I frequently use the Three for the Price of Two fiver deals from Famous for my 'special' sticks, in other words, those which I save for a special time of relaxing. I used to make a point of buying those locally, but no more.
Of course, I live in 'Yuppieville SoCal', so this may affect the business practices of the shop owners...'Hey, if you don't buy here, it don't matter cuz there's plenty of iggerent fools in this town who will!'...I say to them, yeah, that philosophy will fly okay in the good times, but in the bad times, you're gonna sink like a stone.
Trust me in this.