Andre's no slouch to marketing - to say he wasn't aware of the Firecracker would be implying that the man isn't paying attention - seeing how he's using alot of 'familiar' ideas, marketing techniques & distribution avenues for his new products just proves that he's paying very close attention.
I think his products are excellent (loved the 50/50 - kinda AC/DC)... But the 'game' is beyond a coincidence now. If Andre can get back to making great sticks with his own ideas, focused on quality, taste & innovative sticks - no harm no foul - nothing wrong with a little hype.
Also consider that imitation is the sincerest form of flatery - I say: release the TNT, have fun with it - maybe even publicaly state - "I saw the Firecracker & loved the idea"... But don't set yourself up to be known as a 'copycat'- otherwise, you'll always be a cover-band & never the headliner.
:sing: