You know what is funny about our business - you actually get credited for being a marketing genius when you genuinely just f*ck up. :]
And yes, I could have more made, but what is the point? We stopped T52 FP production to get these made, had to get Rubio to get 50 extra boxes made, waited 7 months for the cigars to be ready and poof they are gone. And anyone that thinks DE gets rich off the sale of an extra 50 boxes is crazy... there is like 6,000 on backorder! I had planned on using the "DE Only" boxes to support dinners, events, charities, etc. while giving a few to the guys here in the office.
So I had a few more LP9 FPs made for my own consumption, just bundled this time. I really do not need a lot of these cigars, I have to be in the right mood to want to smoke this shape.
And before it is asked:
Q: Why not make enough cigars to fill the backorders?
A: It wouldn't be fair to the customer's who bought the Y2009 production - I know I'd be pissed if I bought a 1 of 2,000 series of cigars for it then to become a 1 of 8,000.
I believe the 50 "DE Only" boxes if used for good causes and not sold would have been fine with most customers. Truth is I am embarrassed that these 50 extra boxes were sold.
Another embarrassing part of the whole FP saga is that in the end there were about 15 LP Appointed Merchants in the country who never received even a single box of the FPs. This was the result of piss poor inventory sales management on our part - it was difficult with 200 boxes this month, 324 boxes the next and so on over the course of 7 or so months. It appears that what happen is some retailers were so eager, they kept calling and working their sales guy every week. And as is so often true, the squeakiest wheels received the most oil, while the guy who politely waited his turn quietly got nada.
To rectify this, this year almost ALL the T52 FPs will be delivered at once to all the customers in November with the accounts we missed receiving theirs first and with a larger allotment. At least that is the plan.
Anyone wanna' take odds on us screwing the pooch on this too? <lol>
Steve
'a f'ing marketing genius'